Blog
Making The Right Choice
Understanding the buying process of their consumer is something that every company & management craves to achieve. Why does someone buy X over Y? Is it because it is cheaper? Is it because it’s been around for much longer? Is it because they do not have time to understand their options?
The decision-making process in most cases is linked to the initial purchase cost rather than the long-term effects of the decision. Most spend time and effort on high capital expenses and tend to ignore operational expenses. Choosing the right chemical for your surface is as important as choosing a right candidate for the right job! This choice depends on varied factors such as surface porosity, surface strength, the frequency of cleaning, PPE used, air handling, cleaning efficiency, water wastage, financial viability among many others.
The highest priority must be given to the research and commitment of a seller; that the said product will not affect the surface, the janitor using the chemical or the environment. In most cases, surface damage or harm to the janitorial staff turns out to be a much costlier mistake than saving a few rupees on the purchase of the wrong chemical. All CareClean products are tested for their intended use and we take special care in ensuring no harm comes to anyone involved. It is this very commitment that has awarded Megamorph Marketing, the company that owns the CareClean brand India’s first “Green Company” certification by DQS India for manufacturing of cleaning solutions.
The quality & standards maintained by the manufacturer is also equally important. A product is only as good as it’s processed. The best of products can be unintentionally dangerous with bad practices and process. Consistency & reliability is the result of maintaining stringent quality standards and high rates of product testing. CareClean ensures all batches are tested in the process, before packing and regularly until expiry to ensure products perform the way they are intended. We have also been awarded ISO 9001:2008 by UL & ANAB for impeccable processes.
The effectiveness of a chemical is, in fact, the toughest to validate in most cases. Results may appear same prima facie after using specially formulated solutions, crude alternatives or in some cases even water but the deeper impact of disinfection & surface protection go unnoticed. The effectiveness of any chemical can be improved and it is the responsibility of every manufacturer to improve & deliver a better experience every time.
With an inspirational leader such as our Hon. Prime Minister, the industry must open our minds and thoughts to missions such as “Make In India” & “Swachh Bharat” in true spirit in which it was launched. As a country, we have an inherent talent and capability to understand Indian conditions and requirements better and give unique and specifically formulated solutions.
“Across all our regions we come across unique opportunities to fulfill with the right solution. Our field team helps customers pick the right solutions out of our vast array of products to suit the surface and application. This team also works in close unison with R&D to develop new chemicals for new opportunities that they identify in the market.” said Niyati Purohit, CEO at Megamorph Marketing.
Products like CareClean’s TSR (Tile Scale Remover) has helped many clients across the coast of India to maintain their restrooms & fittings as good as new with regular descaling & cleaning. The unique formula is safe for use on most surfaces in the restroom in cases of accidental contact.
She continued to say “Our HDFC (Heavy Duty Floor Cleaner) has brought about a huge difference in the cleaning of some the worst industrial conditions where grease & grime accumulate continuously due to the nature of their manufacturing process. Our products are used in industries where pressure cookers & vehicle suspension are manufactured and in many automobile workshops. It is also used for the routine cleaning of airport parking lots in some of the leading airports in our country.”
Air Care has always been a challenge due to the nature of the medium. Locations where air based or aerosol based air fresheners have failed, CareClean’s range of aroma diffusers & aroma oils have exceeded client expectations. They also happen to be a very eco-friendly & cost effective option.
“Every aspect and component of the cleaning experience is important and crucial and needs to be given equal thought. Machines, chemicals, tools and most importantly the workforce plays an equal role in effective cleaning and maintenance. Effective and holistic decision making must be made a practice to get the best results out of the effort put into cleaning.” she concluded.